Internal communication

Digital signage and employee app
a perfect symbiosis

01.08.2022 | At the beginning of this year, we launched our employee app “Screenimage Mobile.” Over the past months, we have already equipped two existing customers and one new customer with the app. The feedback has been very positive, especially regarding the combination of Digital Signage and the employee app.

We admit it — we felt a bit uneasy when we decided to develop our own employee app. After all, we were still busy migrating the last customers from “screenPLAN” to “Screenimage Pro,” and even after more than three years of development, planning, and a lot of brainpower, the list of desired new features remained long. Developing the app would once again occupy us for months. At the same time, expanding our offering with an additional medium carried the risk of cannibalising our own solution.

However, it was clear to us that if we truly wanted to live up to our vision — “We simplify digital information flow” — in internal communication, there was no way around creating our own app. Now, “Screenimage Mobile” is fully market‑ready, and the first customer projects clearly demonstrate the advantages of combining Digital Signage and the employee app. More on this

The screens serve as digital POIs (Points of Information) where employees can inform themselves when working on site. The advantage of the screens is that content is noticed while passing by — employees do not have to actively “make an effort” to stay informed.
The app, on the other hand, is designed for everyone working from home or frequently on the road (field staff, technicians, drivers, etc.). A quick glance at the app shows employees the latest updates, regardless of time or location.

Screenimage Mobile is based on the same target groups as the Digital Signage solution. Depending on the department, users are shown different channels and therefore only the information relevant to them. Employees can also subscribe or unsubscribe from additional optional channels themselves. The result is an individualised news feed.
You can learn more about Screenimage Mobile and the possibilities of combining Digital Signage and the employee app here.

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