Internal communication

“Back-To-Normal”, Or Hello “New Work”?

Our working world is constantly evolving. Changes already triggered by digitization have been further intensified by the Corona pandemic. Topics such as “new work” are no longer just buzzwords in management circles; they are becoming a tangible reality. In this article, we explain what challenges this entails and why we believe that digital signage is a solution to many problems.

Digitization has profoundly changed our work environment and will continue to do so in the future. Many processes have been automated, more and more employees have been working together on a decentralized basis and across multiple sites, and data-based knowledge has been becoming an important success driver. As a result, the requirements and needs of employees, as well as the organization of work in companies, are changing.

Becoming a Data Driven Company with Digital Signage

One feature is the focus on data based insights. In this context, the term “data-driven companies” is being used more and more frequently. Data-driven companies are said to be those that have managed to agilely adapt themselves to what the market needs using the data they have gleaned, to continuously monitor the measures they have taken, and to respond quickly and efficiently whenever it is necessary. Digital signage helps make such data visible in “day-to-day business”, integrate existing dashboards, assessments, and statistics on info boards, and thus make them accessible to employees. Combined with department-specific content of internal communication, exciting “department channels” are produced, which deliver real added value.

Dezentral und standortübergreifend

Whereas in the past it was mainly larger companies and corporations that explored the idea of cross-site collaboration, in times when more and more employees do part of their work in a home office, this has become an issue that affects a large proportion of companies. Consequently, collaboration tools, such as Slack, Jira, or MS Planner, have been introduced to organize teamwork more efficiently. To keep track of all the tools, notifications, and status messages, it is possible to create multiple views and integrate them into your digital signage system. For instance, screens can be used to give an overview of the project status for different tools or stand-up meetings. As a result, less coordination and more efficient cooperation are achieved.

It is no coincidence then that just this year we were commissioned to develop Corporate Newsroom and a Store Floor Management solutions for two international companies.

Digital signage and home office a contradiction?

Absolutely not! On the one hand, it is clear that only a small proportion of employees will continue to work 100% remotely in the future, and on the other hand, there are still many jobs in every company where on-site presence is still absolutely essential. Central points of information help employees quickly pick up and process relevant information, regardless of whether they work on site every day or just a few days a week.

Is Digital Signage Too One-Dimensional For You?
Create An Opportunity For Dialog.

Finally, this: Digital signage doesn’t have to be a one-way communication tool. By integrating QR codes, you create the possibility for direct interaction. By scanning the QR codes with their smartphones, employees are taken to the “landing page”. This can be a simple website or a web form. Corresponding forms can be created quickly and easily with online tools such as Surveymonkey, Typform, Google Forms or directly in the CMS of your website/intranet.

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