{"id":13483,"date":"2022-07-28T15:26:07","date_gmt":"2022-07-28T14:26:07","guid":{"rendered":"https:\/\/screenimage.ch\/?p=13483"},"modified":"2022-09-29T10:22:53","modified_gmt":"2022-09-29T09:22:53","slug":"digital-signage-trends","status":"publish","type":"post","link":"https:\/\/screenimage.ch\/en\/blog\/digital-signage-trends\/","title":{"rendered":"Digital Signage Trends 2022"},"content":{"rendered":"
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Zum Jahresbeginn blicken wir traditionell ein bisschen in die Kristallkugel und versuchen, die aktuellen Digital Signage Trends herausfiltern und f\u00fcr Sie aufzubereiten. Auch in diesem Jahr haben wir uns wiederum in der Branche umgeh\u00f6rt und haben drei Schwerpunktthemen gefunden, welche wir Ihnen gerne vorstellen.
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Anzeigen von Dashboards<\/strong>Bestimmt wurden auch in Ihrem Unternehmen in den letzten Jahren neue Tools eingef\u00fchrt, welche dabei helfen sollen, Ihr Business noch datengetriebener auszurichten (Trello, MS PowerBI, MS Team, Qlik, Google Analytics uvm.). Die meisten dieser Tools beinhalten tolle Dashboard-Ansichten, auf denen man auf einen Blick alle relevanten Daten sieht. Diese Auswertungen k\u00f6nnen Sie relativ einfach in Ihr Digital Signage System integrieren und so f\u00fcr alle sichtbar machen.<\/p>\n\n

Aber Achtung, um auf die Dashboards zugreifen zu k\u00f6nnen, ben\u00f6tigt Ihr DS-System die entsprechende Berechtigung – sei es via hinterlegtem Benutzername und Passwort, SSO oder einem Access Token. Die entsprechenden Prozesse und Technologien m\u00fcssen in Ihre Digital Signage Software integriert werden. Je sensitiver die anzuzeigenden Daten sind, umso h\u00f6her sind die Zugriffsh\u00fcrden. Wenn immer m\u00f6glich empfehlen wir, die Daten via Schnittstelle anstatt als Webseite \/ I-Frame einzubinden.<\/p>\n\n

Interaktivit\u00e4t \/ Mobile App<\/strong>Touchscreens are not new, but many companies are still reluctant to use them. There are various reasons for this: On the one hand, only the person standing directly in front of the screen can read the content, and on the other hand, the addressees have to actively search for the corresponding information. In cases where this is desired, however, touch solutions are a great thing.<\/p>\n\n

Noch viel weitreichendere M\u00f6glichkeiten bietet in unseren Augen der Einsatz von Digital Signage Inhalten auf Tablets und Smartphones. Hier scheinen die Anwendungsbereiche beinahe unbegrenzt. So kann das Handy beispielsweise dazu genutzt werden, mehr Informationen zu den einzelnen Beitr\u00e4gen der Screens abzufragen, Digital Signage Inhalte zu personalisieren oder gar den Bildschirm damit zu steuern.<\/p>\n\n

Wir sind \u00fcberzeugt, dass durch die Schnittstelle zwischen Smartphone und Digital Signage Screen noch viele weitere interessante M\u00f6glichkeiten entstehen. Deshalb sehen wird das Thema gar als Top-Trend f\u00fcr die n\u00e4chsten 2-3 Jahre. Nat\u00fcrlich lassen wir uns dies nicht entgehen und haben im letzten Jahr sehr intensiv an einer eigenen App \u00abScreenimage Mobile\u00bb gearbeitet. Die ersten Kunden nehmen die App in diesem Fr\u00fchjahr in Betrieb.Mehr Infos zu \u00abScreenimage Mobile\u00bb<\/a><\/p>\n\n

Einsatz interne Kommunikation<\/strong>Wer hat\u2019s erfunden? Ja okay, wir geben es zu, wir sind nicht die einzigen, die fr\u00fch erkannt haben, dass sich die Vorteile von Digital Signage bei Public Screens auch f\u00fcr die interne Kommunikation aufdr\u00e4ngen.<\/p>\n\n

Considering how often we are distracted by chat, emails, intranets and other tools to improve communication in our daily work, it is hard to expect employees to filter all this information properly and absorb only the relevant ones.<\/p>\n\n

The opposite problem is experienced by the numerous employees without a PC workstation. They are often somewhat forgotten in the context of digitization in internal communication, as they have no or only reduced access to the corresponding tools.<\/p>\n\n

This is exactly where digital signage comes in for internal communication. The screens serve as central points of information. Digital blackboards that exclusively display information that is relevant for the corresponding target group (department \/ business unit). In this way, employees can access the information that is important to them in a very low-threshold manner, without having to struggle for it or being inundated with other less relevant content.<\/p>\n \n

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WEITER ZU UNSEREN<\/p>\n

Referenzen<\/h3>\n <\/div>\n <\/div>\n <\/a>\n\n

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What are the current digital signage trends? We at Screenimage have researched and collected them for you.<\/p>\n","protected":false},"author":11,"featured_media":13001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-13483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-communication"],"acf":[],"yoast_head":"\nDigital Signage Trends 2022 Digital Signage - screenIMAGE<\/title>\n<meta name=\"description\" content=\"What are the current digital signage trends? 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