{"id":18183,"date":"2022-05-16T09:06:00","date_gmt":"2022-05-16T08:06:00","guid":{"rendered":"https:\/\/screenimage.ch\/?p=18183"},"modified":"2026-05-01T09:10:08","modified_gmt":"2026-05-01T08:10:08","slug":"axa-corporate-newsroom","status":"publish","type":"post","link":"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/","title":{"rendered":"Corporate Newsroom"},"content":{"rendered":"\n<p><\/p>\n\n\n    <div class=\"lead-text margin_bottom \"\n        data-aos=\"fade-up\">\n        <div class=\"lead-text__wrapper\">\n                        <h2 class=\"lead-text__start-point\"><\/h2>\n                        <p class=\"lead\">16.05.2022 | Corporate Newsroom is one of the current trends in corporate communication. The concept promises to address many of today\u2019s challenges in professional corporate communication more efficiently. The idea behind the Corporate Newsroom is to merge the various communication departments of a company into one organisational unit (a central editorial team): from classic corporate communications and PR to marketing, customer service, and the social media team \u2014 all working together. In this article, we explain the intentions and goals behind this approach and the role Digital Signage plays in it.<\/p>\n        <\/div>\n    <\/div>\n\n\n\n<p>The working method of a Corporate Newsroom is strongly inspired by that of a news editorial office. In editorial meetings, potential topics are collected and evaluated for their usability. The topics are then assigned to a person or team who prepares the content for all channels (print, online, social media).<br>This workflow allows topics to be managed much more efficiently than if each channel had its own dedicated person who first needs to familiarise themselves with the subject matter.<\/p>\n\n\n\n<p><br>For many companies, this increase in efficiency is simply necessary in order to cope with the growing number of communication channels and the increasing expectations regarding speed. It makes little sense for one editor to prepare quarterly results for investors while another prepares them for employees \u2014 especially as the boundaries between channels are becoming increasingly blurred. For example, the audience of a social media post often includes customers, media representatives, and the company\u2019s own employees simultaneously.<\/p>\n\n\n\n<p><strong>Corporate Newsroom solutions from Screenimage<br><\/strong>At Screenimage, we have committed ourselves to simplifying digital information flow. It was therefore clear from the very beginning that we were enthusiastic about the Corporate Newsroom idea.<br>In recent years, we have already implemented initial Corporate Newsroom solutions. Our systems usually work in such a way that several screens in a meeting room or open plan office display all current communication activities of the company.<br>Especially during editorial meetings, the screen system provides an overview of all ongoing measures. New posts or reactions to content are displayed in real time. In addition, analyses from media intelligence providers or \u201cweb traffic statistics\u201d can also be integrated.<\/p>\n\n\n\n<p><br>We are particularly proud of the Corporate Newsroom solution we were able to design for Axa. Using this customer example, we would like to give you a closer look at the advantages and benefits of the solution.<br>We would be pleased to show you our solution and support you in implementing your own Corporate Newsroom.<br>For the Corporate Newsroom project at Axa, we have written a success story \u2014 you can find it here: <a href=\"https:\/\/screenimage.ch\/en\/references\/digital-signage-axa-versicherungen-ag\/\" type=\"referenzen\" id=\"17355\">Corporate Newsroom Axa.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate Newsroom is one of the current trends in corporate communication. The concept promises to address many of today\u2019s challenges in professional corporate communication more efficiently.<\/p>\n","protected":false},"author":19,"featured_media":13275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-18183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Newsroom Digital Signage - screenIMAGE<\/title>\n<meta name=\"description\" content=\"Corporate Newsroom is one of the current trends in corporate communication. The concept promises to address many of today\u2019s challenges in professional corporate communication more efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Newsroom Digital Signage - screenIMAGE\" \/>\n<meta property=\"og:description\" content=\"Corporate Newsroom is one of the current trends in corporate communication. The concept promises to address many of today\u2019s challenges in professional corporate communication more efficiently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/\" \/>\n<meta property=\"og:site_name\" content=\"screenIMAGE\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T08:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T08:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screenimage.ch\/wp-content\/uploads\/2022\/05\/Newsroom_AXA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Engel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Engel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/\"},\"author\":{\"name\":\"Melanie Engel\",\"@id\":\"https:\/\/screenimage.ch\/#\/schema\/person\/fec228fa54926a1ea65032dde2be7d27\"},\"headline\":\"Corporate Newsroom\",\"datePublished\":\"2022-05-16T08:06:00+00:00\",\"dateModified\":\"2026-05-01T08:10:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/\"},\"wordCount\":345,\"image\":{\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screenimage.ch\/wp-content\/uploads\/2022\/05\/Newsroom_AXA.jpg\",\"articleSection\":[\"External communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/\",\"url\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/\",\"name\":\"Corporate Newsroom Digital Signage - screenIMAGE\",\"isPartOf\":{\"@id\":\"https:\/\/screenimage.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/screenimage.ch\/en\/blog\/axa-corporate-newsroom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screenimage.ch\/wp-content\/uploads\/2022\/05\/Newsroom_AXA.jpg\",\"datePublished\":\"2022-05-16T08:06:00+00:00\",\"dateModified\":\"2026-05-01T08:10:08+00:00\",\"author\":{\"@id\":\"https:\/\/screenimage.ch\/#\/schema\/person\/fec228fa54926a1ea65032dde2be7d27\"},\"description\":\"Corporate Newsroom is one of the current trends in corporate communication. 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