{"id":18259,"date":"2023-03-06T08:18:00","date_gmt":"2023-03-06T07:18:00","guid":{"rendered":"https:\/\/screenimage.ch\/?p=18259"},"modified":"2026-05-21T08:22:09","modified_gmt":"2026-05-21T07:22:09","slug":"targeted-content-distribution","status":"publish","type":"post","link":"https:\/\/screenimage.ch\/en\/blog\/targeted-content-distribution\/","title":{"rendered":"Targeted content distribution"},"content":{"rendered":"
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06.03.2023 | Digital Signage allows you to provide your employees with exactly the information that is relevant to them. This means that the displayed content can vary greatly depending on location and department. To ensure this, we define a customer\u2011specific information structure for every Digital Signage system. The effort is worth it \u2014 the system becomes easy and intuitive to use.<\/p>\n <\/div>\n <\/div>\n\n\n\n

In many places, the internal \u201cnewsletter to everyone\u201d \u2014 intended to inform the entire workforce once a month \u2014 has fortunately disappeared.<\/p>\n\n\n\n

The problem with these newsletters is that most employees consider only a small fraction of the information relevant to them. This is because not all employees are affected in the same way, and the content is usually written very broadly for such a wide audience, which reduces its information value. The result: emails are not read, and employees continue to feel poorly informed.<\/p>\n\n\n\n

From time to time, however, we also encounter Digital Signage systems that function similarly to these newsletters. A central department creates all content for the entire workforce without addressing the specific information needs of individual departments. The result \u2014 screens lose attention over time.<\/p>\n\n\n\n

Capturing information at the point of origin<\/strong>
Of course, some information is intended for all employees \u2014 for example, major new projects, announcements from management, important HR topics, etc. But do not forget that employees in different departments have very different information needs. These department specific news items can often be created directly by the people concerned.
Through user permissions, you define which individuals have access to which templates and screens. Information is therefore captured directly at the point where it originates \u2014 without a central editorial team having to handle it.<\/p>\n\n\n\n

Automated integration via interface<\/strong>
Experience shows that many department or project specific content types can be integrated automatically. Depending on the department and business area, these can come from various sources: customer data, KPIs, project updates, machine data, monitoring and log data from IT systems, inventory levels, and much more.
This added transparency enables efficient work and helps monitor, analyse, and respond to processes. External data sources can also provide valuable insights \u2014 such as social media posts, press monitoring, or news from business partners or competitors.<\/p>\n\n\n\n

Such automated content can even help optimise processes or enable entirely new forms of collaboration, as in the case of AXA\u2019s corporate newsroom<\/a>.<\/p>\n\n\n\n

Screenimage Mobile
<\/strong>We go one step further with our employee app, Screenimage Mobile. In the app, employees see the channels relevant to them based on their department or location. In addition, they can subscribe or unsubscribe from optional channels. This allows each employee to create their own personalised news feed. You can learn more about the app here<\/a>.<\/p>\n\n\n\n

By the way, because the content mix on the screens is perceived as more relevant, overall attention for company wide corporate news also increases.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n \n

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Next Blog Post<\/p>\n

Four reasons to introduce an employee app<\/h3>\n <\/div>\n <\/div>\n <\/a>\n","protected":false},"excerpt":{"rendered":"

Digital Signage allows you to provide your employees with exactly the information that is relevant to them. This means that the displayed content can vary greatly depending on location and department. To ensure this, we define a customer\u2011specific information structure for every Digital Signage system. 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