{"id":17355,"date":"2025-06-03T10:10:23","date_gmt":"2025-06-03T09:10:23","guid":{"rendered":"https:\/\/screenimage.ch\/?post_type=referenzen&p=17355"},"modified":"2026-04-14T10:37:45","modified_gmt":"2026-04-14T09:37:45","slug":"digital-signage-axa-versicherungen-ag","status":"publish","type":"referenzen","link":"https:\/\/screenimage.ch\/en\/references\/digital-signage-axa-versicherungen-ag\/","title":{"rendered":"AXA Versicherungen AG"},"content":{"rendered":"
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INITIAL POINT<\/h2>\n

AXA Versicherungen AG, based in Winterthur, is a Swiss insurance company and subsidiary of the French insurance group AXA. With around 4,500 employees and 3,000 colleagues in sales, the company serves 1.9 million customers. The range of services extends from personal, property and liability insurance as well as life insurance and pension fund solutions to banking products.
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\r\nAXA was one of the first companies in Switzerland to operate a corporate newsroom back in 2015. With the relocation of the newsroom in autumn 2020, the requirements also changed. To this end, the communications team looked for a new software partner. The main requirement for the new solution was to integrate a wide variety of automated sources from different tools.<\/p>\n <\/div>\n <\/div>\n\n\n

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AIM<\/p>\n

All corporate communications perspectives in one view.<\/h3>\n <\/div>\n <\/div>\n\n\n\n
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Area of application<\/p>\n Corporate Newsroom<\/span>\n <\/div>\n

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Speciality<\/p>\n Integration of various media monitoring tools<\/span>\n <\/div>\n

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Connections<\/p>\n Media Monitoring
Twitter
Google & Social Media Monitoring<\/span>\n <\/div>\n <\/div>\n

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Locations<\/p>\n 1<\/span>\n <\/div>\n

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Number of screens<\/p>\n 3<\/span>\n <\/div>\n

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Editors<\/p>\n 3<\/span>\n <\/div>\n

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Realisation<\/p>\n 2021<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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SOLUTION<\/h2>\n

The implemented corporate newsroom solution consists of three monitors placed next to each other and a fourth, separate screen. Each screen shows a different perspective of corporate communications.
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\r\nThe first screen shows the current top issues (news) in the Swiss media landscape. The latest news from the major daily newspapers and Swiss radio and television are also displayed. Two further media monitoring feeds provide information on what is currently being reported about \u2018AXA\u2019 or industry topics based on defined keywords. Combined, the feeds generate a comprehensive overview of topics currently relevant to AXA. The dashboards displayed originate from the media monitoring tool of pressrelations Schweiz AG.
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\r\nThe centre screen is the actual \u00abwork screen\u00bb, which is used for presentations and editorial meetings. If the screen is not being actively used, it shows the current planning\/editorial plan for all communication measures. The communications team can see at a glance which campaigns and topics are running and when. A Twitter feed also shows all current tweets in which AXA Switzerland is mentioned.
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\r\nVarious dashboards from an external service provider and a tool are integrated on the third screen. On this \u00abmonitoring screen\u00bb, the communication team can see the effect of the communication measures implemented: Which posts generate the most attention, which keywords are relevant, what is the current website traffic, how are the social media channels developing? etc.
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\r\nWhat we particularly like about the solution is how the three screens show how a modern communications department with a corporate newsroom team works. The team analyses what the currently relevant topics are (screen 1), plans measures, implements them (screen 2) and evaluates whether the measures have the desired effect (screen 3).
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\r\nIn the lift area, a fourth screen also informs other AXA employees about the latest news or acts as a welcome screen for newsroom visitors.
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