INITIAL SITUATION
The Hirslanden Private Hospital Group is the largest private hospital network in Switzerland, operating 17 clinics across 10 cantons. The group works with more than 2,500 affiliated physicians and employs over 10,000 staff members.
After several years of deploying digital signage solutions independently at individual clinics, Hirslanden’s management decided in 2018 to introduce Screenimage Pro as the group-wide standard for digital signage.
The key challenge was to develop a concept that was as standardized as possible, while still allowing sufficient flexibility to address the specific requirements of each clinic. Information needed to be distributed both across the entire hospital group and on a location-specific basis. At the same time, the solution had to ensure that all hospital communication target groups—patients, visitors, and employees—could be supplied with relevant and timely content.
AIM
Information source for patients, employees and visitors
Area of application
HealthcareSpeciality
17 clinics with a digital signage systemConnections
Baby galleryDoctors gallery
HL-Blog
Events
Onlinenews
Timetable
Weather
Locations
17Number of screens
114Editors
15Realisation
2018SOLUTION
Based on this question, a digital signage solution was developed consisting of three screen categories: Internal, external and welcome screens.
As the name suggests, the internal screens display information that is specifically aimed at employees and must not be seen by visitors and patients. For this reason, the screens are also installed in the staff zones.
The external screens show news and information intended for the «general public». This content covers the needs of visitors and patients. For example, the screens contain categories in which the employees per department or current events are displayed. However, the most popular category by far is the baby gallery. Pictures of newborn babies from the last few days appear here. The screens are prominently placed in the corridors, in front of lifts or in the restaurants.
In addition to selected information from the external screens, images and videos are played on the welcome screens. The visual worlds are intended to create a pleasant atmosphere and convey the values of Hirslanden. The screens are often the first thing visitors notice when they enter the clinic.
« We really appreciate working with Screenimage in the field of digital signage. They are reliable in their realisation, have a creative and solution-oriented way of working, and their support is extremely fast and customer-oriented. And as a bonus, it’s simply fun to work with you. »
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