Employee motivation
14.04.2025 | Appreciation, visibility, and a sense of belonging — three things many employees not only long for but increasingly expect. A challenge that communication professionals and HR managers must address today, not least as a result of changing work models in which employees meet less frequently in person. Why Digital Signage is, in our view, one of the most effective tools to reach, motivate, and create meaning for all employees easily and directly, you can find out here.
Why the topic is so important
Lack of engagement — often discussed under the term “quiet quitting” — is a growing challenge. A study by Axios and The Generation Lab shows that 82% of 18‑ to 29‑year‑olds find it appealing to do only the bare minimum at work.
One major reason for this is isolation. According to a survey by EY (via CNBC), more than 80% of respondents feel lonely at work or have felt this way before. In hybrid work models in particular, colleagues meet less often in person — which can lead to feeling overlooked or undervalued. A study in the Academy of Management Journal also found that loneliness is linked to lower job performance. So it is definitely time to act!
How Digital Signage can help
Communication professionals can counteract these challenges by integrating Digital Signage into their internal communication programs. For example:
- Make employees visibly appreciated: By publicly recognising individual employees or teams on screens, you make their achievements visible to everyone — which, in turn, motivates all.
- Celebrate anniversaries and birthdays: HR can display personal messages on screens — creating a sense of closeness.
- Show team successes: Visual content such as customer feedback or group photos from successful projects strengthens the sense of unity.
- Make shared values visible: Images and videos that reflect company culture can be shared directly on screens.
- Gather feedback: With surveys or small quiz questions on screens, HR gains valuable insights and shows employees that their voices are heard.
What matters
For Digital Signage to have its full impact, content should be updated regularly, personalised, and visually engaging. Short texts, images, and especially videos are often far more impactful than text‑only messages. Outdated or generic content, on the other hand, can undermine employee trust.
Important: we do not see Digital Signage as a replacement, but as a component of a holistic internal communication strategy. The technology can make company culture visible and strengthen team spirit — but personal relationships remain essential. Digital Signage can also integrate content from other digital tools such as intranets, virtual town halls, and email communication, making them accessible and visible to everyone with minimal effort.
Especially in hybrid work models, intentional communication is essential. Companies that use technology for business processes should also use it to connect, inform, and motivate employees.
Would you like to learn how Digital Signage can contribute to employee motivation in your organisation? Get in touch — we are happy to advise you!
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